Berkeley Advancement Identity

We have two distinct styles of photography:

Environmental Portraiture

A portrait taken in the subject’s usual environment, such as their home or workplace, that typically illuminates their life and surroundings. Photographing a person in their natural surroundings better captures the essence of their personality, rather than merely a likeness of their physical features.

General Imagery

Iconic campus locations such as Sather Tower (the Campanile), Sather Gate, and Doe Library that identify the university clearly. These images also strongly resonate with alums, recalling their years as Berkeley students and reconnecting them to the campus.

We have curated several galleries for your use at gallery.berkeley.edu.