Visual Identity
Color Palette
Using colors appropriately is one of the easiest ways to make sure that our advancement materials reflect our brand. Our color palette has two layers: a primary palette of blue and gold tones, and a secondary palette with brighter, bolder colors to use as accents. The secondary palette should not be your primary colors.
When using color builds, always use the color values listed. They were adjusted for the best reproduction in print and on screen and do not match Pantone® Color Bridge breakdowns.
Primary Palette
Berkeley Blue
PANTONE 282
C : 100 | M : 71
Y : 10 | K : 47
#003262
California Gold
PANTONE 123
C : 0 | M : 32
Y : 100 | K : 0
#FDB515
Secondary Palette
Founder's Rock
PANTONE 7697
C : 76 | M : 34
Y : 21 | K : 0
#3B7EA1
Medalist
PANTONE 7550
C : 0 | M : 34
Y : 98 | K : 12
#C4820E
Ion
PANTONE 381
C : 23 | M : 0
Y : 89 | K : 0
#CFDD45
Soybean
PANTONE 7746
C : 17 | M : 0
Y : 88 | K : 39
#859438
Stone Pine
PANTONE 450
C : 40 | M : 40
Y : 80 | K : 55
#584F29
Sather Gate
PANTONE 558
C : 25 | M : 2
Y : 30 | K : 4
#B9D3B6
Lawrence
PANTONE 306
C : 79 | M : 0
Y : 6 | K : 5
#00B0DA
Lap Lane
PANTONE 326
C : 81 | M : 0
Y : 39 | K : 0
#00A598
Pacific
PANTONE 431
C : 45 | M : 25
Y : 16 | K : 59
#46535E