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Your Identity Toolkit

Light the Way: The Campaign for Berkeley launched on February 29, 2020, aiming to raise $6 billion — the university’s largest-ever fundraising goal — by the end of 2023. Now complete, Light the Way was more successful than we could have ever hoped, successfully bringing in more than $7 billion which is the largest single campaign for a public university. Ever.

With the conclusion of the campaign, we are phasing out the branding used to identify campaign materials and returning to a standard campus brand. Here, you’ll find the resources and information you need to help successfully transition into a non-campaign campus identity.


Visual Identity

Everything you need to make your project cohesive with our campus brand.



Read some sample messaging and get to know our editorial style.


Event Tools

Tools and templates to plan your next meeting or party.


We would love to hear from you! If you have questions, please fill out the form below and we will get back to you as soon as possible.