Berkeley Advancement Identity

Light the Way: The Campaign for Berkeley launched on February 29, 2020, aiming to raise $6 billion — the university’s largest-ever fundraising goal — by the end of 2023. Now complete, Light the Way was more successful than we could have ever hoped, successfully bringing in more than $7 billion which is the largest single campaign for a public university. Ever.

With the conclusion of the campaign, we are phasing out the branding used to identify campaign materials and returning to a standard campus brand. Here, you’ll find the resources and information you need to help successfully transition into a non-campaign campus identity.