Image of Campanile against a bright blue sky

Your Identity Toolkit

Our advancement branding has been designed specifically to resonate with our donors and alumni. It focuses on tradition and UC Berkeley’s storied history, while still remaining contemporary, forward-thinking, and relevant; advancement collateral emphasizes sophisticated color schemes, elegant typography, and the quiet gravitas of our seal. Please use the guidelines on this site for all advancement communications.

VisualIdentityHomePage

Visual Identity

Everything you need to make your project cohesive with our campus brand.

LanguagesHomePage

Language

Read some sample messaging and get to know our editorial style.

EventToolsHomePage

Event Tools

Templates and other resources to plan your next meeting or party.

Contact

We would love to hear from you! If you have questions, please fill out the form below and we will get back to you as soon as possible.