Berkeley Advancement Identity

The incorporated name is:

• The Regents of the University of California

Abbreviate the Board of Regents of the University of California as:

• the UC Regents
• the Regents (capitalize when referring to the specific people that make up the group as in the Trustees).
• the Board of Regents
• the board

In invitations, press releases, certificates, and other very formal pieces, use the official name of the campus:

• University of California, Berkeley

Other references to UC Berkeley include:

• UC Berkeley (especially if Berkeley alone could be confused with the city of Berkeley)
• Berkeley (never for Athletics collateral)
• Cal
• the university

Do not use:

• University of California at Berkeley (except where a comma causes confusion)
• U.C. Berkeley
• U.C.-Berkeley
• UCB
• U.C.B.
• Cal Berkeley

Use UC Berkeley and Berkeley in academic contexts and UC Berkeley and Cal in alumni, athletics, or informal contexts.

Alternate the use of UC Berkeley and Cal in Direct Response Marketing and Athletics collateral.

Do not use Berkeley in Athletics collateral.

See Athletics Style Guidelines.

Find guidelines for use of the university seal, graphic treatment of the signature University of California, Berkeley, copies of the seal, type style and PMS color guidelines, and other useful resources at brand.berkeley.edu. For advancement and fundraising communications, consult the design style guide at identity.berkeley.edu.

Abbreviate the University of California, Berkeley Foundation as:

• the UC Berkeley Foundation
• UCBF
• the foundation
• the Board of Trustees
• the board
• the Trustees (capitalize when referring to the specific people that make up the group as in the Regents)

The names of foundation committees are capitalized on first mention but lowercase in subsequent references (Finance Committee/the committee). Lowercase trustee when used generically and not referring to the group of people specifically.

Abbreviate as UC; if confusion with UC Berkeley is likely, refer to the 10-campus UC system or the UC system.

University of California Office of the President may be abbreviated as UCOP (internally only). Don’t use systemwide as a title; it is acceptable as an adjective.

• The committee reviewed systemwide personnel policies.

For other UC campuses, follow similiar guidelines as for Berkeley:

• University of California, Davis

Abbreviate as:

• UC Davis, UC Irvine, UCLA, UC Merced, UC Riverside, UC San Diego, UCSF, UC Santa Barbara, and UC Santa Cruz