Visual identity

Forge a strong emotional connection between your advancement content and UC Berkeley.
Photos used in advancement materials rely heavily on portraits taken in the subject’s usual environment, such as an office or lab, and on iconic locations that clearly identify the campus, such as Sather Gate, the Campanile, and Doe Library. These images help humanize the university while also building connection, pride, and nostalgia among our alums and donors.
We have curated several galleries for your use at gallery.berkeley.edu.
Campus
Students
Faculty