Berkeley Advancement Identity

Using colors appropriately is an easy way to ensure that our materials reflect our brand. Advancement colors include a primary palette of blue and gold tones and a secondary palette with brighter, bolder accents. The secondary palette should never be used alone, nor should it dominate the primary palette. The following are available for your use.

Spot colors are true Pantone® Matching System (PMS) inks used in standard offset printing. Since the type of paper used can affect the ink’s appearance, our palette provides coated and uncoated color swatches — indicated by a C or U following the ink number. Choose the color based on whether you use coated or uncoated paper.

CMYK (cyan, magenta, yellow, black) are the base inks to build the colors specified. They can get very close to PMS inks, but don’t always match. CMYK inks are used in standard offset and digital printing. Note that these CMYK builds will not match the Pantone® Color Bridge breakdowns for the equivalent PMS number. Always use the color values listed.

HEX colors are RGB (red, green, blue) values to build the infinite colors you see on screen. They are only used to view online or digital documents. While everyone’s screens vary, we have made every effort to be as consistent as possible. Note that the HEX colors will not match converted RGB builds, so use the HEX number.