UC Berkeley Logo Advancement Identity

Visual Identity

Visual Identity hero
These visual resources can help set the stage for storytelling, assisting you in forging a strong emotional connection between your content and UC Berkeley.

Color Palette

Using colors appropriately is one of the easiest ways to make sure that our advancement materials reflect our brand. Our color palette has two layers: a primary palette of blue and gold tones, and a secondary palette with brighter, bolder colors to use as accents. The secondary palette should not be your primary colors. You may also use colors from the updated palette that will be widely available soon on brand.berkeley.edu (current launch date pending), but please use ours as your primary.


When using color builds, always use the color values listed. They were adjusted for the best reproduction in print and on screen and do not match Pantone® Color Bridge breakdowns.

Color Chart

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Adobe Swatch Exchange file

Download

Primary Palette

01 Berkeley Blue

Berkeley Blue

PANTONE 540
C : 100 | M : 55
Y : 0 | K : 55
#003057

02 California Gold

California Gold

PANTONE 123 C
PANTONE 109 U
C : 0 | M : 24
Y : 94 | K : 0
#FDB515

03 Medalist

Medalist

PANTONE 7550
C : 0 | M : 34
Y : 98 | K : 12
#C4820E

04 Oski Gold

Oski Gold

PANTONE 139
C : 7 | M : 49
Y : 100 | K : 25
#A57327

05 Metallic Gold

Metallic Gold

PANTONE 874
C : 39 | M : 50
Y : 73 | K : 18
#8C704F

Secondary Palette

06 Sproul Steps

Sproul Steps

PANTONE 7542
C : 35 | M : 10
Y : 10 | K : 0
#B0C5CC

07 Founders Rock

Founder's Rock

PANTONE 5405 C
PANTONE 7698 U
C : 70 | M : 33
Y : 22 | K : 20
#4F758B

08 Stadium Blue

Stadium Blue

PANTONE 7691 C
PANTONE 3015 U
C : 100 | M : 42
Y : 0 | K : 21
#006298

09 Lawrence

Lawrence

PANTONE 306
C : 79 | M : 0
Y : 6 | K : 5
#00B0DA

10 Cal Navy

Cal Navy

PANTONE 282
C : 100 | M : 0
Y : 13 | K : 68
#041E42

11 Sather Gate

Sather Gate

PANTONE 558
C : 36 | M : 5
Y : 30 | K : 1
#9ABDAB

12 Lap Lane

Lap Lane

PANTONE 326
C : 86 | M : 0
Y : 41 | K : 51
#00AFAB

13 Tilden

Tilden

PANTONE 323 C
PANTONE 322 U
C : 100 | M : 0
Y : 41 | K : 51
#005F61

14 Ludwigs Fountain

Ludwig's Fountain

PANTONE 319
C : 52 | M : 0
Y : 19 | K : 0
#20CBD4

15 Ion

Ion

PANTONE 382 C
PANTONE 381 U
C : 25 | M : 0
Y : 98 | K : 0
#C4D600

16 Soy Bean

Soybean

PANTONE 7746
C : 26 | M : 10
Y : 90 | K : 24
#859438

17 Stone Pine

Stone Pine

PANTONE 7498 C
PANTONE 574 U
C : 46 | M : 25
Y : 81 | K : 51
#584F29

18 Poppy

Poppy

PANTONE 716
C : 0 | M : 59
Y : 96 | K : 8
#EA7600

19 Wellman Tile

Wellman Tile

PANTONE 173
C : 0 | M : 75
Y : 98 | K : 8
#D9661F

20 Log Cabin

Log Cabin

PANTONE 7617 C
PANTONE 497 U
C : 43 | M : 67
Y : 58 | K : 59
#3F3032

21 The Greek

The Greek

PANTONE 404
C : 45 | M : 43
Y : 50 | K : 30
#776E64

Pacific

Pacific

PANTONE 431
C : 20 | M : 6
Y : 0 | K : 70
#5B6770

23 Peregrine

Peregrine

PANTONE 447
C : 70 | M : 57
Y : 63 | K : 65
#373A36