Berkeley Advancement Identity

Using colors appropriately is one of the easiest ways to make sure that our advancement materials reflect our brand. Our color palette has two layers: a primary palette of blue and gold tones, and a secondary palette with brighter, bolder colors to use as accents. The secondary palette should not be your primary colors. You may also use colors from the updated palette that will be widely available soon on brand.berkeley.edu (current launch date pending), but please use ours as your primary.

When using color builds, always use the color values listed. They were adjusted for the best reproduction in print and on screen and do not match Pantone® Color Bridge breakdowns.