Berkeley Advancement Identity

While there is no maximum size limit, never reproduce the primary logo at widths smaller than 1.25 inches for print or 120 pixels for digital. The logo should live comfortably and clearly on the page without dominating other elements.

Use the letter “e” as a measuring tool to help maintain clear space around the logo for legibility and prominence.

• Don’t stretch, condense, bend, or change in any way.
• Don’t add any extra visual elements, such as drop shadows or strokes, or alter the placement or scale of the existing elements.
• Don’t move, alter, or replace the typeface.
• Don’t add color or use any other colors other than those specified.

The size, placement, and colors of the seal and logo/lockups are standardized, and UDAR has created templates for a range of document types. Please email identity@berkeley.edu to ask about existing templates. If you must create your own document, please follow these guidelines and have us review it for brand compliance:

The seal

• If you only have space for one mark, use the seal. It should appear only once and separate from any other logo.
• Do not crop, rotate, recolor, screen, obscure, or alter the seal in any way.
• Placement guidelines:
  • Single-page documents — center top front or center bottom back
  • Multipage documents — center top on the first page, or the center, center bottom, or bottom left with contact info on the last page
  • Web pages — center bottom
  • Presentations — title slide or end slide

Logo/lockups

• We strongly suggest that the logo/lockups only be used on multipage documents that also contain the seal. In this case, it is preferred that you place the logo/lockup in the top left corner of the first page, and the seal at the center bottom of the last page.
• If you must place both the seal and the logo/lockup on a single page, please consult with us regarding placement.
• Regardless of whether you’re using the seal alone or the seal and logo/lockup together, these elements should not dominate your document and distract from the rest of the content. Refer to the guidelines above for size and clearance information.