UC Berkeley Logo Advancement Identity

Visual Identity

Visual Identity hero
These visual resources can help set the stage for storytelling, assisting you in forging a strong emotional connection between your content and UC Berkeley.

The Berkeley Seal

UC Berkeley’s seal is derived from the University of California’s official seal. It is an important part of our heritage and reinforces our legacy of leadership. We recommend using it in advancement communications when you prefer a more official university appearance. For something more informal, the Berkeley word mark is sufficient.

Clearance

  • Minimum size ⅞” or 80px
  • Minimum space around seal is ⅛ its height. (⅛ X in the image below).
The Berkeley Seal, shown here with the minimum space around it allowed illustrated by dotted lines.

Guidelines

  • The Berkeley seal can also be used in one-color applications (in PMS 540), grayscale, and in black only (for black-and-white applications).
Seal shown on Berkeley Blue, White and California Gold backgrounds
  • Do not alter or recolor the Berkeley seal
  • Do not crop, rotate, screen, or obscure the Berkeley seal.
Series of examples of what not to do, outlined in the bullet points above

Download the digital and print files here:

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