Strengthening Berkeley’s Identity

At a large, diverse, and decentralized university like the University of California, Berkeley, a strong advancement identity helps to project clear and coherent messages to our many internal and external audiences.

This site provides official campus editorial, design, and web guidelines that can be used to support a consistent language, look, and feel for Berkeley communications related to advancement.

The application of Berkeley identity guidelines in every form of official university communication will help to raise the visibility of Berkeley and build stronger bonds with our many constituents.

Note: For more general guidelines on university branding, please visit