At a large, diverse, and decentralized university, like the University of California, Berkeley, a strong brand identity can help us project clear and coherent messages to our many internal and external audiences.
This site provides official campus editorial, design, and Web guidelines that can be used to support a consistent language, look, and feel for Berkeley communications.
The thoughtful application of these guidelines in every form of official University communication will help to raise the visibility of Berkeley and build stronger bonds with our many constituents.
