berkeley identity

UC Berkeley Style

Editorial Style

The Berkeley Editorial Style Guide was created to promote clarity and consistency in University publications and correspondence.

Design Style

The purpose of the Berkeley Graphic Style Guide is to provide guidelines that support a consistent and cohesive visual identity within Berkeley’s decentralized environment. Some elements of the guide are excerpted online—University Seal, University colors, typography, and campus photography.

The Campaign for Berkeley Style

Building on the Berkeley Editorial Style Guide and Berkeley Style Manual, The Campaign for Berkeley Branding Guidelines provides examples of web and print marketing materials created in support of The Campaign for Berkeley.

Additional information and downloadable materials are detailed on Campaign Style.